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WHAT IS ADVANCED ADVERTISING

TYPES OF ADVANCED ADVERTISING

INTERACTIVE TV

Full platform

Features full telescoping interactivity from commercial to app, requests for information, video on demand, polling, and games.

CONNECTED TV

Partial screen app
  • Full Screen Experience
  • Ad banners/pre-roll increase revenue
  • Total customization
  • Offers full interactivity

ACR DRIVEN APPS

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A commercial's audio triggers the app to turn on. The app then takes the user to the desired app experience where they can interact with the product.

MSOs