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Accelerated Media’s ‘Connected Ad Network’ Goes From Zero to 5 Million Monthly Impressions in Only Eight Months
DENVER – Apr. 7, 2014
Accelerated Media, a full-service developer of advanced TV advertising and related OTT and connected-TV applications, announced today it is generating more than 5 million monthly viewer impressions across its proprietary “Connected Ad Network™” (CAN), an advanced advertising platform launched across connected TVs and over-the-top devices. Accelerated Media made the announcement at the National Association of Broadcasters conference in Las Vegas April 7-10 where executives are exhibiting at booth N4337 in North Hall of the Las Vegas Convention Center.
“Since the inception of our Connected Ad Network, our viewer impressions have gone from zero to 5 million monthly impressions in only eight months,” said Lesa Bannon, CEO of Accelerated Media. “This fast adoption rate among viewers watching our clients’ ads through OTT devices and smart TVs exceeded our expectations and demonstrates the explosive market potential of OTT devices. It’s also evident that broadcasters should take advantage of this largely untapped platform to seek ways to expand their digital reach and monetize their connected TV apps.”
The Connected Ad Network is comprised of a multitude of broadcast groups, including Meredith Local Media Group, Post-Newsweek Stations Inc., Hubbard Broadcasting, Capital Broadcasting, the Fox owned-and-operated TV stations, and others. It stitches together a more compelling advertising footprint beyond that of a single market area, and it continues to grow as more broadcasters choose to participate. Accelerated Media provides an advanced television ad platform that inserts local and national advertising into the digital apps of broadcasters and cable networks. With its CAN, Accelerated Media provides broadcasters increased advertising opportunities within the applications.
Nick Meyers, Accelerated Media Vice President of Sales, explained that the CAN has become the premier choice among broadcasters because it creates not only incremental advertising inventory, but it also a platform for the additional content created by local TV news stations.
“TV stations are creating more content than they can display live during a broadcast, so we’ve created a path to display that video content on the big-screen in the living room; whether it’s high-school sports clips, community events or water cooler stories,” said Meyers. “And we create TV apps with advertising components, giving broadcasters additional revenue opportunities.”
Accelerated Media builds ad-enabled apps for the universe of 30 million connected TV households, which encompasses both smart TVs (those connected directly to the Internet) and OTT devices such as connected Blu-Ray players, Google TV boxes and the Roku platform.
About Accelerated Media, Inc.
Accelerated Media is a full-service developer of advanced TV advertising and related OTT and connected TV applications for global consumer products and broadcast programmers. Accelerated Media draws from more than 20 years of advanced advertising experience that has pioneered many of the first and most sophisticated national advanced ad campaigns in the U.S. Visit www.aimitv.com or call 720-733-9207.
Contact: Accelerated Media: Nick Meyers, Vice President of Sales, 720-733-9207, firstname.lastname@example.org