- Accelerated Media’s ‘Connected Ad Network’ Goes From Zero to 5 Million Monthly Impressions in Only Eight Months
- Accelerated Media Signs Meredith, Post-Newsweek TV Station Groups for Smart TV Apps on ‘Connected Ad Network’
- Accelerated Media Named Finalist in Digital Video, Advertising Awards
- Accelerated Media Unveils ‘Connected Ad Network’ for Content Providers at NAB
Accelerated Media Signs Meredith, Post-Newsweek TV Station Groups for Smart TV Apps on ‘Connected Ad Network’
DENVER – Nov. 7, 2013
Accelerated Media is pleased to announce they have added two more prominent broadcast TV station groups, Meredith Local Media Group and Post-Newsweek Stations Inc. to its Connected Ad Network (CAN), a proprietary advanced advertising platform launched across connected TVs. Meredith and Post-Newsweek join dozens of broadcasters, such as KOMO Seattle, WRAL Raleigh and 17 Fox owned-and-operated TV stations, that are taking advantage of Accelerated Media’s advertising app platform.
“We’re excited to add such prominent station groups to our expanding client list of broadcasters seeking ways to monetize their smart TV apps,” said Accelerated Media President Doug McGary. “With more than 30 million connected TV homes, we’re on the cutting edge of creating specially designed advertising solutions that drive impressions across emerging, Internet-connected devices and generate revenue for broadcasters.”
Accelerated Media provides an advanced television ad platform that inserts local and national advertising into the digital apps of broadcasters and cable networks. With its CAN, Accelerated Media provides broadcasters increased ad inventory while creating additional advertising opportunities within the applications.
Accelerated Media Vice President of Sales Nick Meyers explained that the CAN has experienced rapid growth because it builds on all meaningful platforms.
“It’s not economical for stations to build their own systems internally,” he said. “The Connected TV space has exploded recently, but it remains fragmented with six or more meaningful platforms. Content owners want to be in this space, on the big screen, in the living room, just like Netflix or Hulu; but those content owners can’t navigate the various technologies efficiently. Accelerated Media builds on all the meaningful platforms; so your channel app is live on all the devices. The ‘make vs. buy’ decision becomes very easy for station groups. That has really fueled the growth of the CAN’s footprint.”
Tom Cox, Vice President of Digital Content for Meredith Local Media Group, said, “We are pleased to be partnering with Accelerated Media to position our stations into the dynamic smart TV app marketplace. Their experts have come to the table with credibility and the know-how to build out our apps and provide a viable framework for monetization.”
Accelerated Media builds ad-enabled apps for the universe of connected TVs, which encompasses both smart TVs (those connected directly to the Internet) and over-the-top (OTT) devices such as connected Blu-Ray players, Google TV boxes and the Roku platform.
“By creating advertising within the apps, Accelerated Media gives us control over the advertising and the ability to generate app revenue,” said Catherine Badalamente, Vice President of Digital Media for Post-Newsweek. “With the changing technologies, Post-Newsweek is moving to the forefront of advertising on smart TV devices, giving our advertisers added opportunities to reach viewers while providing our stations prospective revenue.”
About Accelerated Media, Inc.
Accelerated Media is a full-service developer of advanced TV advertising and related OTT and connected TV applications for global consumer products and broadcast programmers. Accelerated Media draws from more than 20 years of advanced advertising experience that has pioneered many of the first and most sophisticated national advanced ad campaigns in the U.S. Visit www.aimitv.com or call 720-733-9207.